Privacy statement

Thank you very much for your interest in our company. Data protection is of a particularly high priority for the management of the SmartZebra GmbH. It is generally possible to use the SmartZebra GmbH website without providing any personal data. However, if a data subject wishes to use special services provided by our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the SmartZebra GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. In addition, data subjects are informed of their rights by means of this privacy policy.

As the controller, the SmartZebra GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transfer personal data to us by alternative means, for example by telephone.

1. Definitions

The data protection declaration of SmartZebra GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:
a) Personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

b) Affected person
Data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing
Processing is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data, such as collection, collection, organization, organization, organization, organization, ordering, storage, adjustment or modification, reading, querying, use, disclosure through transmission, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

e) Profiling
Profiling is any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or changes of location of that natural person.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

g) Responsible person or person responsible for processing
The person responsible or responsible for processing is the natural or legal person, authority, agency or other body which alone or jointly with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are determined by Union or Member State law, the controller or the specific criteria for his nomination may be provided for by Union or Member State law.

h) Contract processor
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.

i) Recipient
Recipient is a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, public authorities which may receive personal data as part of a specific investigation mandate under Union or Member State law are not considered recipients.

j) Third party
A third party is a natural or legal person, authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the person responsible or processor, are authorized to process personal data.

k) Consent
Consent is any expression of will given voluntarily by the data subject in an informed and unequivocal manner for the specific case in the form of a statement or other unequivocal affirmative action by which the data subject indicates that he or she agrees to the processing of personal data concerning him or her.



2. Name and address of the person responsible for processing
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions related to data protection is:
SmartZebra GmbH
Siemens necklace ring 2
03046 Cottbus
germany
Phone: (0355) 86688153
email: service@smart-zebra.de
Site: www.smart-zebra.de

3. Cookies
The Internet pages of SmartZebra GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, SmartZebra GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login details every time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is a shopping cart cookie in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart using a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information
The website of the SmartZebra GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server's log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-websites, which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and Information that serves to avert risks in the event of attacks on our information technology systems.

When using these general data and information, the SmartZebra GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the content of our website, (2) optimize the content of our website and advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. SmartZebra GmbH therefore analyzes anonymously collected data and information statistically, with the aim of increasing data protection and data security in our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

5. Registration on our website
The data subject has the option to register on the website of the controller by providing personal data. Which personal data is transmitted to the person responsible for processing is determined by the respective input mask used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the person responsible for processing and for their own purposes. The person responsible for processing can arrange for the transfer to one or more contract processors, such as a parcel service provider, who also uses the personal data exclusively for internal use attributable to the person responsible for processing.

By registering on the website of the person responsible for processing, the IP address assigned by the Internet service provider (ISP) to the data subject, the date and time of registration are also stored. This data is stored on the basis that this is the only way to prevent misuse of our services and, if necessary, make it possible to investigate committed crimes. In this respect, the storage of this data is necessary to secure the person responsible for processing. In principle, this data will not be passed on to third parties unless there is a legal obligation to transfer it or the transfer is for law enforcement purposes.

The registration of the data subject with voluntary provision of personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to amend the personal data provided during registration at any time or to have them completely deleted from the database of the person responsible for processing.

The person responsible for processing will provide any data subject with information on which personal data about the data subject is stored at any time upon request. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notice of the data subject, provided that there are no legal storage obligations to the contrary. All of the employees of the controller are available to the data subject as contact persons in this context.

6. Subscription to our newsletter
On the website of the SmartZebra GmbH, users are given the opportunity to subscribe to our enterprise's newsletter. Which personal data is transmitted to the person responsible for processing when ordering the newsletter is determined by the input mask used for this purpose.

The SmartZebra GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. In principle, our company's newsletter can only be received by the person concerned if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent to the e-mail address registered by a data subject for the first time to send the newsletter using a double opt-in procedure. This confirmation email is used to check whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration and the date and time of registration. The collection of this data is necessary to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and therefore serves to provide legal protection for the person responsible for processing.

The personal data collected as part of a newsletter subscription is used exclusively to send our newsletter. In addition, subscribers to the newsletter could be informed by e-mail if this is necessary to operate the newsletter service or to register in this regard, as could be the case in the event of changes to the newsletter offering or changes in technical conditions. There is no transfer of personal data collected as part of the newsletter service to third parties. The subscription to our newsletter can be canceled by the person concerned at any time. The consent to the storage of personal data that the data subject has given us for the purpose of sending the newsletter can be withdrawn at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

7. Newsletter tracking
The SmartZebra GmbH newsletter contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails, which are sent in HTML format to enable log file recording and log file analysis. As a result, a statistical evaluation of the success or failure of online marketing campaigns can be carried out. Based on the embedded tracking pixel, SmartZebra GmbH can recognize whether and when an e-mail was opened by a data subject and which links in the e-mail were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the person responsible for processing in order to optimize newsletter delivery and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled to revoke the relevant separate declaration of consent submitted via the double opt-in procedure at any time. After a revocation, this personal data will be deleted by the person responsible for processing. SmartZebra GmbH automatically interprets an unsubscription from the receipt of the newsletter as a revocation.

8. Contact option via the website
Due to legal regulations, the SmartZebra GmbH website contains information that enables quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. There is no transfer of this personal data to third parties.

9. Subscription to comments on the blog on the website
The comments made on the SmartZebra GmbH blog can generally be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his comment on a specific blog post.

If a data subject opts for the option to subscribe to comments, the controller will send an automatic confirmation email to check in a double opt-in process whether the owner of the email address provided has actually opted for this option. The option to subscribe to comments can be canceled at any time.

10. Routine deletion and blocking of personal data
The person responsible for processing processes and stores the data subject's personal data only for the period necessary to achieve the storage purpose or insofar as this has been provided for by the European legislator of directives and regulations or another legislator in laws or regulations to which the controller is subject. Does the storage purpose cease to apply or does a prescribed by the European legislator of directives and regulations or another competent legislator apply After the storage period, personal data will be routinely blocked or deleted in accordance with legal regulations.

11. Rights of the person concerned
a) Right to confirmation
Every data subject has the right granted by the European legislator of directives and regulations to obtain confirmation from the controller as to whether personal data relating to him or her is being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact an employee of the controller at any time.

b) Right to information
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain free information from the controller about the personal data stored about him and a copy of this information at any time. In addition, the European legislator of directives and regulations has granted the data subject access to the following information:
the processing purposes
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or are still being disclosed, in particular recipients in third countries or international organizations
If possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right to correct or delete personal data concerning them or to restrict processing by the person responsible or a right to object to this processing
the existence of a right of appeal to a supervisory authority
if the personal data is not collected from the data subject: All available information about the origin of the data
the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and — at least in these cases — meaningful information about the logic involved and the scope and intended effects of such processing for the data subject
In addition, the person concerned has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate guarantees in connection with the transfer. If a data subject wishes to exercise this right of access, he or she may contact an employee of the controller at any time.

c) Right to rectification
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to request the immediate correction of incorrect personal data concerning him or her. In addition, the data subject has the right, taking into account the purposes of processing, to request the completion of incomplete personal data — including by means of a supplementary statement.

If a data subject wishes to exercise this right of rectification, he or she may contact an employee of the controller at any time.

d) Right to delete (right to be forgotten)
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand from the person responsible that the personal data concerning him or her be deleted immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:
The personal data was collected or otherwise processed for purposes for which they are no longer necessary.
The data subject withdraws the consent on which processing was based in accordance with Article 6 Paragraph 1 letter a GDPR or Article 9 Paragraph 2 letter a GDPR and there is no other legal basis for processing.

The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR.
The personal data was processed unlawfully.

The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the person responsible is subject.

The personal data was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the SmartZebra GmbH, he or she may, at any time, contact any employee of the controller. The employee of SmartZebra GmbH will promptly ensure that the erasure request is complied with immediately. If the personal data has been made public by SmartZebra GmbH and our company, as the controller in accordance with Article 17 (1) GDPR, is obliged to delete the personal data, SmartZebra GmbH, taking into account the available technology and implementation costs, shall take appropriate measures, including technical measures, to other controllers responsible for data processing who published the published process personal data, to inform that the data subject has requested from these other data controllers the deletion of all links to this personal data or copies or replications of this personal data, unless processing is necessary. An employee of SmartZebra GmbH will arrange the necessary measures in individual cases.

e) Right to restrict processing
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to require the person responsible to restrict processing if one of the following conditions is met: The accuracy of the personal data is disputed by the data subject, for a period of time which enables the person responsible to verify the accuracy of the personal data.

The processing is unlawful, the data subject rejects the deletion of the personal data and instead requests the restriction of the use of the personal data.
The person responsible no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
The data subject has lodged an objection to processing in accordance with Article 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the SmartZebra GmbH, he or she may at any time contact any employee of the controller. The employee of SmartZebra GmbH will arrange for the processing to be restricted. f) Right to data portability
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive personal data concerning him or her, which has been provided by the data subject to a person responsible, in a structured, common and machine-readable format. It also has the right to transfer this data to another person responsible without hindrance by the person responsible to whom the personal data was provided, provided that the processing is based on consent in accordance with Article 6 (1) letter a GDPR or Article 9 (2) letter a GDPR or on a contract in accordance with Article 6 (1) letter b GDPR and the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task that is in the public interest or in The exercise of official authority is carried out which has been delegated to the person responsible. Furthermore, when exercising his right to data portability in accordance with Article 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one person responsible to another person responsible, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons. To assert the right to data portability, the data subject may contact at any time at contact an employee of SmartZebra GmbH.

g) Right to object
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them, which is carried out on the basis of Article 6 (1) letter e or f GDPR. This also applies to profiling based on these provisions. SmartZebra GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.If SmartZebra GmbH processes personal data for direct marketing purposes, the data subject shall have the Right, anytime to object to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is associated with such direct marketing. If the data subject objects to SmartZebra GmbH processing for direct marketing purposes, SmartZebra GmbH will no longer process the personal data for these purposes. In addition, the data subject has the right to object to processing of personal data concerning him or her by SmartZebra GmbH for scientific or historical research purposes or for statistical purposes in accordance with Article 89 (1) GDPR, unless, The processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may directly contact any employee of SmartZebra GmbH or another employee. In connection with the use of information society services, notwithstanding Directive 2002/58/EC, the data subject is also free to exercise his right of objection by means of automated procedures using technical specifications.

h) Automated decisions in individual cases, including profiling
Every person affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based exclusively on automated processing — including profiling — which has legal effect against him or similarly significantly affects him, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the person responsible, or (2) due to Union or Member State legislation to which the person responsible is subject and that legislation contains appropriate measures to protect the rights and freedoms and legitimate interests of the data subject, or (3) is made with the express consent of the data subject. If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the person responsible or (2) is made with the express consent of the data subject, the SmartZebra GmbH takes appropriate measures to protect the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain intervention by a person on the part of the controller, to present his own point of view and to challenge the decision.If the data subject wishes to assert rights with regard to automated decisions, he or she may at any time contact an employee of the controller.

i) Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right granted by the European legislator for directives and regulations to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw consent, he or she may contact an employee of the controller at any time.

12. Use of third-party tools
a. Privacy policy on the application and use of Google AdSense
The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyse the use of our website. Each time you access one of the individual pages of this website, which is operated by the person responsible for processing and on which a Google AdSense component has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc., for the purpose of online advertising and billing of commissions. As part of this technical process, Alphabet Inc. Knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission statements.

The person concerned can prevent the setting of cookies by our website, as already described above, at any time by setting the Internet browser used accordingly and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Google AdSense transmits personal data and information, which also includes the IP address and is necessary to collect and invoice the displayed advertisements, to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal data collected via the technical process with third parties. Google AdSense is used under this link explained in more detail.

b. Privacy policy on the application and use of Google Analytics (with anonymization function)
The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a data subject came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyse the cost-benefit of Internet advertising. The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The person responsible for processing uses the addition “_gat. _anonymizeIp”. By means of this addition, the IP address of the data subject's Internet connection is shortened and anonymized by Google if our websites are accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us, which show the activities on our websites, and to provide other services related to the use of our website. Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to analyse the use of our website. Each time you visit one of the individual pages of this website, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission billing. The cookie is used to store personal information, such as the access time, the location from which access originated and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by setting the Internet browser used accordingly and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie that has already been set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, it is possible for the data subject to the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to prevent such collection. To do this, the person concerned must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on. Further information and Google's current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/ c. Privacy policy on the use and use of Google Remarketing
The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a Google AdWords feature that allows a company to display advertising to Internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and therefore to display interest-based advertisements to the Internet user. The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of Internet users. Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognize the visitor to our website when he subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, the data subject's Internet browser automatically identifies itself with Google. As part of this technical process, Google gains knowledge of personal data, such as the user's IP address or surfing behavior, which Google uses, among other things, to display interest-based advertising. The cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by setting the Internet browser used accordingly and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie that has already been set by Google Analytics can be deleted at any time via the Internet browser or other software programs. The data subject also has the option to object to interest-based advertising by Google. To do this, the person concerned must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. d. Privacy policy on the use and use of Google AdWords
The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to define certain keywords in advance, which are used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords. The operating company of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to advertise our website by displaying interest-based advertising on the websites of third-party companies and in the search engine results the Google search engine and a Display of third-party advertising on our website. If a data subject accesses our website via a Google ad, Google stores a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie allows both us and Google to understand whether a data subject who came to our website via an AdWords ad generated revenue, i.e. completed or canceled a purchase of goods. The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned. The conversion cookie stores personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the person concerned, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by setting the Internet browser used accordingly and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie that has already been set by Google AdWords can be deleted at any time via the Internet browser or other software programs. It is also possible for the data subject to object to interest-based advertising by Google. To do this, the person concerned must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. e. Privacy policy on the use and use of LinkedIn
The person responsible for processing has integrated LinkedIn Corporation components on this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and establish new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world. LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection issues outside the USA. Each time our website, which is equipped with a LinkedIn component (LinkedIn plug-in), is accessed, this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. More information about LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject. If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the person concerned. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data. LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this takes place regardless of whether the data subject has visited our website at the time of accessing our website; this takes place regardless of whether the data subject has visited our website LinkedIn component clicks or not. If the data subject does not want this information to be transmitted to LinkedIn in this way, they can prevent the transmission by logging out of their LinkedIn account before visiting our website. LinkedIn offers the option to unsubscribe from e-mail messages, SMS messages and targeted ads and to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy. f. Privacy policy on the use and use of Xing
The person responsible for processing has integrated Xing components on this website. Xing is an internet-based social network that allows users to connect with existing business contacts and establish new business contacts. Individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing. The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time you access one of the individual pages of this website, which is operated by the person responsible for processing and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Xing component, a presentation download the corresponding Xing component from Xing. More information about the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing gains knowledge of which specific subpage of our website is visited by the data subject. If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject visits with each visit to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the person concerned. If the data subject clicks on one of the Xing buttons integrated on our website, such as the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data. Xing receives information via the Xing component that the data subject has visited our website whenever the data subject is logged in to Xing at the time of accessing our website; this takes place regardless of whether the person concerned has visited our website Person clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing in this way, they can prevent the transmission by logging out of their Xing account before visiting our website. The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection. g. Privacy policy on the use and use of YouTube
The person responsible for processing has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, evaluate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television broadcasts, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal. The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. Each time you access one of the individual pages of this website, which is operated by the person responsible for processing and on which a YouTube YouTube component (YouTube video) has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the data subject. If the data subject is logged into YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google in this way, they can prevent the transmission by logging out of their YouTube account before visiting our website. The data protection regulations published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information on the collection, processing and use of personal data by YouTube and Google.h. Privacy policy on the use and use of Bing Ads
The person responsible for processing has integrated components of “BingAds” on this website. Bing Ads is a conversion and tracking service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft sets cookies on users' devices to analyze user behavior on our website. This requires that the user has reached our website through a Bing Ads advertisement. This only gives us information about the total number of users who have clicked on such an ad. In doing so, no IP addresses are stored and no personal information about the identity of our users is provided. The legal basis for using this service is Art. 6 I f GDPR — legitimate interest. Our legitimate interest in using this service is that we must be able to analyse and optimize the use of our website. For more information, see Microsoft's privacy policy: https://privacy.microsoft.com/de-de/privacystatement.Microsoft is Privacy Shield certified: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Activei. Privacy policy about the application and use of HubSpot
The person responsible for processing has integrated HubSpot components” on this website. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500.This is an integrated software solution that we use to cover various aspects of online marketing. These include: email marketing (newsletters and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, accesses, etc....), contact management (e.g. user segmentation & CRM), landing pages and contact forms. Information and the content of our website are stored on servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services provided by our company are of interest to them. All information we collect is subject to this Privacy Policy. We use all information collected exclusively to optimize our marketing measures.

To improve the user experience on our website, we also use HubSpot's “Messages” live chat service (round chat icon at the bottom right of the screen) to send and receive messages on some pages. When using the chat, the following data is transmitted to HubSpot's servers:
— Content of all chat messages sent and received
— Context information (e.g. page on which the chat was used)
— Optional: email address of the user (if provided by the user via chat function)
The legal basis for using Hubspot's services is Art. 6 I f GDPR — legitimate interest. Our legitimate interest in using this service is to optimize our marketing measures and improve the quality of our service on the website.

HubSpot is certified under the terms of the “EU — U.S. Privacy Shield Framework” and is subject to the TRUSTe's Privacy Seal and the “U.S. — Swiss Safe Harbor” framework.

More information about the privacy policy by HubSpot.
More Information from HubSpot regarding EU data protection regulations.
You can find more information about the cookies used by HubSpot here and here. If you generally do not want HubSpot to collect data, you can prevent cookies from being stored at any time using your browser settings.

13. Legal basis of processing
Art. 6 I lit. a GDPR serves our company as a legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance details or other vital information would then have to be passed on to a doctor, a hospital or other third parties. Processing would then be based on Art. 6 I lit. d GDPR.
Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the person concerned do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 GDPR).

14. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of all our employees and shareholders.

15. Duration for which personal data is stored
The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data will be routinely deleted unless it is no longer required to fulfill or initiate a contract.

16. Statutory or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide the personal data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contractual partner).
Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data when our company concludes a contract with him or her. Failure to provide personal data would mean that the contract with the person concerned could not be concluded.
Before personal data is provided by the person concerned, the person concerned must contact one of our employees. Our employee will inform the person concerned on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

17. SalesViewer (SalesViewer GmbH)
On this website, SalesViewer® technology from SalesViewer® GmbH is used to collect and store data for marketing, market research and optimization purposes on the basis of the legitimate interests of the website operator (Art. 6 para. 1 lit. f DSGVO). For this purpose, Javascript-based code is used, which is used to collect company-related data and use it accordingly. The data collected using this technology is encrypted using a non-reproducible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify the visitor to this website. Data collection and storage can be objected to at any time with effect for the future by using this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data within this website in the future. In doing so,
an opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.Further information about SalesViewer's data protection can be found on the page named below: https://www.procad.de/datenschutz/ To the extent required by law, we have obtained your consent to process your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please use the option described above to file an objection.

18. Existence of automated decision-making
As a responsible company, we refrain from automatic decision-making or profiling. This privacy policy was created by DGD Deutsche Gesellschaft für Datenschutz GmbH's privacy policy generator.