Privacy statement

1) Introduction and contact details of the controller
‍1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.
‍1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is smartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website
‍2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:Our website visitedDate and time at the time of accessAmount of data sent in bytesSource/reference from which you reached the pageBrowser usedOperating system usedIP address used (if applicable: in anonymised form)Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
‍2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & content delivery network
‍3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, US. All data collected on our website is processed on the provider's servers.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties. For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Fastly
We use a content delivery network from the following provider: Fastly Inc, 475 Brannan St. #300, San Francisco, CA 94107, USA. This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties; for data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser. if personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact
‍5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, IrelandFor the purpose of making appointments, first and last name and email address (and telephone number if a telephone appointment is requested) are collected in accordance with Art. 6 para. 1 lit. b GDPR and transmitted to the provider in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer management and efficient appointment management and stored there for the purpose of organising appointments. After the appointment has been held or the agreed appointment period has expired, your data will be deleted by the provider, and we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

5.2 Hubspot
To process customer enquiries, we use the email ticketing system of the following provider: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, IrelandIf you make contact enquiries by email via our website, these are stored and organised in the ticket system to enable chronological processing and improve the service experience. You can always view the current status of the processing of your request via the individually assigned ticket number.for the organisation and processing of enquiries, personal data is collected according to the scope of its provision, but in any case surname, first name and e-mail address, transmitted to the provider, stored there and read out. The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your request and the optimisation of our service offer in accordance with Art. 6 para. 1 lit. f GDPR.we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

5.3 When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your enquiry and only to the extent necessary for this purpose; the legal basis for the processing of this data is our legitimate interest in responding to your enquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website, and your customer account can be deleted at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising
Registration for our e-mail newsletter
If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the e-mail address providedBy activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used strictly for the intended purpose and you can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have cancelled your subscription, your e-mail address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
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8) Data processing for order processing
‍8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) provided by you when placing the order in order to inform you personally by suitable means of communication (e.g. by post or email) about upcoming updates within the legally prescribed period as part of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information. to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information

8.2 We use the following provider for order processing: CHARGEBEE Inc, 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USAName, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for processing the order. The provider is also used for accounting purposes. For example, the provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounts from this in a semi-automated process. if personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions. for the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

9) Online marketing HubSpot
This website uses the software-based marketing service of the following provider for the provision and synchronisation of various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures as well as centralised email marketing and contact management. Cookies are used to fulfil the various functions, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyse your use of the website. The cookies collect certain information, such as the IP address, the location, the time of the page view, etc. All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. further legal bases for data processing that are used in the context of specific service functions (such as the need for express consent in accordance with Art. 6 para. 1 lit. a GDPR). We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

10) Web analysis services
‍10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analysed. 4 cookies are set by default when you visit the website by Google Analytics, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference. The information is transferred to Google servers and processed there. Google uses the information collected on our behalf to analyse your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted. all the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent to do so in accordance with Art. 6 Para. 1 lit. a GDPR.
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Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.we have concluded an order processing contract with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.you can find further legal information on Google Analytics 4 at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

‍Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.
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Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and have linked your devices to your Google account, Google can analyse your usage behaviour across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=deUserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analysed across devices.for data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Google Tag Manager
This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a standardised user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when you access a page and may store it there. It may also be transmitted to servers of Google LLC. This processing is only carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.for data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.3 Microsoft Clarity
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USAWith the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes it possible to analyse movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymisation excludes the possibility of direct personal references. All processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.for data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.4 SalesViewer
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, GermanyWith the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes it possible to analyse movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymisation excludes the possibility of direct personal references. All processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.

11) Retargeting/remarketing and conversion tracking
‍11.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, IrelandFor this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA All the processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website and you can withdraw your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
11.2 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USAThis makes it possible to target visitors to our website with personalised, interest-based advertising who have already shown an interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current user behaviour, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will thus be shown advertising that is highly likely to correspond to your product and information interests. all the processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website and you can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
11.3 releva.nz
This website utilizes retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany. This enables us to address visitors to our web pages with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising material is based on cookie-based analysis of past and current usage behavior, but no personally identifiable information is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to be shown advertising that is highly likely to match your product and information interests. All of the processing described above, particularly the setting of cookies for reading information on the device used, only occurs if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will not occur. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website.
11.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. We pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of the advertising costs incurred.The conversion tracking cookie is set when a user clicks on an ad served by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. As part of the use of Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.Details on the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites All of the processing described above, particularly the setting of cookies to read information on the device used, only occurs if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling this service in the "cookie consent tool" provided on the website.Furthermore, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de Please note that certain functions of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/ For data transfers to the USA, the provider has joined the EU-US Privacy Shield, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.
11.5 Microsoft Advertising Universal Event Tracking
This website utilizes conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. For the implementation of Universal Event Tracking, a tag is embedded on every page of our website, which interacts with the conversion cookie set by Microsoft. This interaction allows tracking of user behavior on our website and sends the collected information to Microsoft. The purpose of this is to statistically capture and evaluate certain predefined goals such as purchases or leads, in order to tailor the targeting and content of our offerings more effectively to users' interests. The tags are never used for personal identification of users. All of the processing described above, particularly the setting of cookies to read information on the device used, only occurs if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your visit to the site will not occur. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the "cookie consent tool" provided on the website. For data transfers to the USA, the provider has joined the EU-US Privacy Shield, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

12) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for consent-required cookies and cookie-based applications. The "Cookie Consent Tool" is displayed to users upon page load in the form of an interactive user interface, allowing consent to be given for specific cookies and/or cookie-based applications by checking boxes. Through the use of the tool, all consent-required cookies/services are only loaded if the respective user gives consent by checking the boxes. This ensures that such cookies are only set on the respective user's device if consent is given. The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context. However, in individual cases where the storage, assignment, or logging of cookie settings involves the processing of personal data (such as IP addresses), this is done in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website. Another legal basis for the processing is Art. 6 Para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent. Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. Further information about the operator and the settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject
13.1 The applicable data protection law grants you the following rights (rights of data subjects) in relation to the processing of your personal data by the controller, with reference to the specified legal basis for the respective exercise requirements: Right to information pursuant to Art. 15 GDPR; Right to rectification pursuant to Art. 16 GDPR; Right to erasure ("right to be forgotten") pursuant to Art. 17 GDPR; Right to restriction of processing pursuant to Art. 18 GDPR; Right to notification pursuant to Art. 19 GDPR; Right to data portability pursuant to Art. 20 GDPR; Right to withdraw consent granted pursuant to Art. 7(3) GDPR; Right to lodge a complaint pursuant to Art. 77 GDPR.13.2
13.2 RIGHT TO OBJECTIF
WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of Personal Data Storage
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and, if applicable, additionally by the respective statutory retention period (e.g., commercial and tax retention periods). When processing personal data based on explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you revoke your consent. If there are statutory retention periods for data processed in the context of contractual or contract-like obligations based on Art. 6(1)(b) GDPR, these data will be routinely deleted after the retention periods expire, provided they are no longer necessary for the fulfillment or initiation of a contract, and/or there is no longer a legitimate interest on our part in further storage. When processing personal data based on Art. 6(1)(f) GDPR, these data will be stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims. When processing personal data for direct marketing purposes based on Art. 6(1)(f) GDPR, these data will be stored until you exercise your right to object under Art. 21(2) GDPR. Unless otherwise indicated in the other information provided in this statement about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed. We are delighted by your interest in our company. Data protection is of particular importance to the management of smartZebra GmbH. The use of the smartZebra GmbH website is generally possible without providing any personal data. However, if a data subject wishes to use special services provided by our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.
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