1.1 Wir freuen uns, dass Sie unsere Website besuchen und bedanken uns für Ihr Interesse. Im Folgenden informieren wir Sie über den Umgang mit Ihren personenbezogenen Daten bei der Nutzung unserer Website. Personenbezogene Daten sind hierbei alle Daten, mit denen Sie persönlich identifiziert werden können.
1.2 Verantwortlicher für die Datenverarbeitung auf dieser Website im Sinne der Datenschutz-Grundverordnung (DSGVO) ist SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. Der für die Verarbeitung von personenbezogenen Daten Verantwortliche ist diejenige natürliche oder juristische Person, die allein oder gemeinsam mit anderen über die Zwecke und Mittel der Verarbeitung von personenbezogenen Daten entscheidet.
2.1 Bei der bloß informatorischen Nutzung unserer Website, also wenn Sie sich nicht registrieren oder uns anderweitig Informationen übermitteln, erheben wir nur solche Daten, die Ihr Browser an den Seitenserver übermittelt (sog. „Server-Logfiles“). Wenn Sie unsere Website aufrufen, erheben wir die folgenden Daten, die für uns technisch erforderlich sind, um Ihnen die Website anzuzeigen:
Die Verarbeitung erfolgt gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an der Verbesserung der Stabilität und Funktionalität unserer Website. Eine Weitergabe oder anderweitige Verwendung der Daten findet nicht statt. Wir behalten uns allerdings vor, die Server-Logfiles nachträglich zu überprüfen, sollten konkrete Anhaltspunkte auf eine rechtswidrige Nutzung hinweisen.
2.2 Diese Website nutzt aus Sicherheitsgründen und zum Schutz der Übertragung personenbezogener Daten und anderer vertraulicher Inhalte (z.B. Bestellungen oder Anfragen an den Verantwortlichen) eine SSL-bzw. TLS-Verschlüsselung. Sie können eine verschlüsselte Verbindung an der Zeichenfolge „https://“ und dem Schloss-Symbol in Ihrer Browserzeile erkennen.
Für das Hosting unserer Website und die Darstellung der Seiteninhalte nutzen wir das System des folgenden Anbieters: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
Sämtliche auf unserer Website erhobenen Daten werden auf den Servern des Anbieters verarbeitet.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Wir nutzen ein Content Delivery Network des folgenden Anbieters: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
Dieser Dienst ermöglicht uns, große Mediendateien wie Grafiken, Seiteninhalte oder Skripte über ein Netz regional verteilter Server schneller auszuliefern. Die Verarbeitung erfolgt zur Wahrung unseres berechtigten Interesses an der Verbesserung der Stabilität und Funktionalität unserer Website gem. Art. 6 Abs. 1 lit. f DSGVO. Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Um den Besuch unserer Website attraktiv zu gestalten und die Nutzung bestimmter Funktionen zu ermöglichen, verwenden wir Cookies, also kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Teilweise werden diese Cookies nach Schließen des Browsers automatisch wieder gelöscht (sog. „Session-Cookies“), teilweise verbleiben diese Cookies länger auf Ihrem Endgerät und ermöglichen das Speichern von Seiteneinstellungen (sog. „persistente Cookies“). Im letzteren Fall können Sie die Speicherdauer der Übersicht zu den Cookie-Einstellungen Ihres Webbrowsers entnehmen.
Sofern durch einzelne von uns eingesetzte Cookies auch personenbezogene Daten verarbeitet werden, erfolgt die Verarbeitung gemäß Art. 6 Abs. 1 lit. b DSGVO entweder zur Durchführung des Vertrages, gemäß Art. 6 Abs. 1 lit. a DSGVO im Falle einer erteilten Einwilligung oder gemäß Art. 6 Abs. 1 lit. f DSGVO zur Wahrung unserer berechtigten Interessen an der bestmöglichen Funktionalität der Website sowie einer kundenfreundlichen und effektiven Ausgestaltung des Seitenbesuchs.
Sie können Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und einzeln über deren Annahme entscheiden oder die Annahme von Cookies für bestimmte Fälle oder generell ausschließen können.
Bitte beachten Sie, dass bei Nichtannahme von Cookies die Funktionalität unserer Website eingeschränkt sein kann.
5.1 Hubspot
Für die Bereitstellung einer Online-Terminbuchungsfunktion nutzen wir die Dienste des folgenden Anbieters: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Irland
Zum Zwecke der Terminvergabe werden gemäß Art. 6 Abs. 1 lit. b DSGVO Vor- und Zuname sowie Mailadresse (und ggf. die Telefonnummer, sofern ein telefonischer Termin gewünscht ist) erhoben und gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an einem effektiven Kundenmanagement und einer effizienten Terminverwaltung an den Anbieter übermittelt und dort für die Terminorganisation gespeichert.
Nach Abhaltung des Termins bzw. nach Ablauf des vereinbarten Terminzeitraums werden Ihre Daten vom Anbieter gelöscht.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
5.2 Hubspot
Zur Bearbeitung von Kundenanfragen verwenden wir das E-Mail-Ticketingsystem des folgenden Anbieters: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, IrlandStellen Sie über unsere Website Kontaktanfragen per Mail, werden diese im Ticketsystem gespeichert und organisiert, um eine chronologische Bearbeitung zu ermöglichen und das Serviceerlebnis zu verbessern. Sie können über die individuell vergebene Ticket-Nummer stets den aktuellen Stand der Bearbeitung Ihres Anliegens einsehen.Für die Organisation und Bearbeitung von Anfragen werden personenbezogene Daten nach dem Umfang ihrer Bereitstellung, jedenfalls aber Name, Vorname und E-Mail-Adresse erhoben, an den Anbieter übermittelt, dort gespeichert und ausgelesen.Rechtsgrundlage für die Verarbeitung dieser Daten ist unser berechtigtes Interesse an der effizienten Ausgestaltung unseres Kundenservice, an der schnellstmöglichen Beantwortung Ihres Anliegens und der Optimierung unseres Service-Angebots gemäß Art. 6 Abs. 1 lit. f DSGVO.Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.Zur Bearbeitung von Kundenanfragen verwenden wir das E-Mail-Ticketingsystem des folgenden Anbieters: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Irland
Stellen Sie über unsere Website Kontaktanfragen per Mail, werden diese im Ticketsystem gespeichert und organisiert, um eine chronologische Bearbeitung zu ermöglichen und das Serviceerlebnis zu verbessern. Sie können über die individuell vergebene Ticket-Nummer stets den aktuellen Stand der Bearbeitung Ihres Anliegens einsehen.
Für die Organisation und Bearbeitung von Anfragen werden personenbezogene Daten nach dem Umfang ihrer Bereitstellung, jedenfalls aber Name, Vorname und E-Mail-Adresse erhoben, an den Anbieter übermittelt, dort gespeichert und ausgelesen.
Rechtsgrundlage für die Verarbeitung dieser Daten ist unser berechtigtes Interesse an der effizienten Ausgestaltung unseres Kundenservice, an der schnellstmöglichen Beantwortung Ihres Anliegens und der Optimierung unseres Service-Angebots gemäß Art. 6 Abs. 1 lit. f DSGVO.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
5.3 Im Rahmen der Kontaktaufnahme mit uns (z.B. per Kontaktformular oder E-Mail) werden – ausschließlich zum Zweck der Bearbeitung und Beantwortung Ihres Anliegens und nur im dafür erforderlichen Umfang – personenbezogene Daten verarbeitet.
Rechtsgrundlage für die Verarbeitung dieser Daten ist unser berechtigtes Interesse an der Beantwortung Ihres Anliegens gemäß Art. 6 Abs. 1 lit. f DSGVO. Zielt Ihre Kontaktierung auf einen Vertrag ab, so ist zusätzliche Rechtsgrundlage für die Verarbeitung Art. 6 Abs. 1 lit. b DSGVO. Ihre Daten werden gelöscht, wenn sich aus den Umständen entnehmen lässt, dass der betroffene Sachverhalt abschließend geklärt ist und sofern keine gesetzlichen Aufbewahrungspflichten entgegenstehen.
Gemäß Art. 6 Abs. 1 lit. b DSGVO werden personenbezogene Daten im jeweils erforderlichen Umfang weiterhin erhoben und verarbeitet, wenn Sie uns diese bei der Eröffnung eines Kundenkontos mitteilen. Welche Daten für die Kontoeröffnung erforderlich sind, entnehmen Sie der Eingabemaske des entsprechenden Formulars auf unserer Website.
Eine Löschung Ihres Kundenkontos ist jederzeit möglich und kann durch eine Nachricht an die o.g. Adresse des Verantwortlichen erfolgen. Nach Löschung Ihres Kundenkontos werden Ihre Daten gelöscht, sofern alle darüber geschlossenen Verträge vollständig abgewickelt sind, keine gesetzlichen Aufbewahrungsfristen entgegenstehen und unsererseits kein berechtigtes Interesse an der Weiterspeicherung fortbesteht.
7.1 Anmeldung zu unserem E-Mail-Newsletter
Wenn Sie sich zu unserem E-Mail Newsletter anmelden, übersenden wir Ihnen regelmäßig Informationen zu unseren Angeboten. Pflichtangabe für die Übersendung des Newsletters ist allein Ihre E-Mailadresse. Die Angabe weiterer Daten ist freiwillig und wird verwendet, um Sie persönlich ansprechen zu können. Für den Newsletter-Versand verwenden wir das sog. Double Opt-in Verfahren, mit dem sichergestellt wird, dass Sie Newsletter erst erhalten, wenn Sie uns durch Betätigung eines an die angegebene Mailadresse versandten Verifizierungslinks ausdrücklich Ihre Einwilligung in den Newsletterempfang bestätigt haben.
Mit der Aktivierung des Bestätigungslinks erteilen Sie uns Ihre Einwilligung für die Nutzung Ihrer personenbezogenen Daten gemäß Art. 6 Abs. 1 lit. a DSGVO. Hierbei speichern wir Ihre vom Internet Service-Provider (ISP) eingetragene IP-Adresse sowie das Datum und die Uhrzeit der Anmeldung, um einen möglichen Missbrauch Ihrer E-Mail- Adresse zu einem späteren Zeitpunkt nachvollziehen zu können. Die von uns bei der Anmeldung zum Newsletter erhobenen Daten werden streng zweckgebunden verwendet.
Sie können den Newsletter jederzeit über den dafür vorgesehenen Link im Newsletter oder durch entsprechende Nachricht an den eingangs genannten Verantwortlichen abbestellen. Nach erfolgter Abmeldung wird Ihre E-Mailadresse unverzüglich in unserem Newsletter-Verteiler gelöscht, soweit Sie nicht ausdrücklich in eine weitere Nutzung Ihrer Daten eingewilligt haben oder wir uns eine darüberhinausgehende Datenverwendung vorbehalten, die gesetzlich erlaubt ist und über die wir Sie in dieser Erklärung informieren.
7.2 HubSpot
Der Versand unserer E-Mail-Newsletter erfolgt über diesen Anbieter: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Irland
Auf Basis unseres berechtigten Interesses an einem effektiven und nutzerfreundlichen Newsletter-Marketing geben wir Ihre bei der Newsletter-Anmeldung bereitgestellten Daten gem. Art. 6 Abs. 1 lit. f DSGVO an diesen Anbieter weiter, damit dieser den Newsletterversand in unserem Auftrag übernimmt.
Vorbehaltlich Ihrer ausdrücklichen Einwilligung gem. Art. 6 Abs. 1 lit. a DSGVO führt der Anbieter darüber hinaus eine statistische Erfolgsauswertung von Newsletter-Kampagnen mittels Web Beacons bzw. Zählpixel in den versendeten E-Mails durch, die Öffnungsraten und spezifische Interaktionen mit den Inhalten des Newsletters messen können. Dabei werden auch Endgeräteinformationen (z.B. Zeitpunkt des Aufrufs, IP-Adresse, Browsertyp und Betriebssystem) erhoben und ausgewertet, aber nicht mit anderen Datenbeständen zusammengeführt.
Ihre Einwilligung zum Newsletter-Tracking können Sie jederzeit mit Wirkung für die Zukunft widerrufen.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der die Daten unserer Seitenbesucher schützt und eine Weitergabe an Dritte untersagt.
8.1 Soweit für die Vertragsabwicklung zu Liefer- und Zahlungszwecken erforderlich, werden die von uns erhobenen personenbezogenen Daten gemäß Art. 6 Abs. 1 lit. b DSGVO an das beauftragte Transportunternehmen und das beauftragte Kreditinstitut weitergegeben.
Sofern wir Ihnen auf Grundlage eines entsprechenden Vertrages Aktualisierungen für Waren mit digitalen Elementen oder für digitale Produkte schulden, verarbeiten wir die von Ihnen bei der Bestellung übermittelten Kontaktdaten (Name, Anschrift, Mailadresse), um Sie im Rahmen unserer gesetzlichen Informationspflichten gemäß Art. 6 Abs. 1 lit. c DSGVO auf geeignetem Kommunikationsweg (etwa postalisch oder per Mail) über anstehende Aktualisierungen im gesetzlich vorgesehenen Zeitraum persönlich zu informieren. Ihre Kontaktdaten werden hierbei streng zweckgebunden für Mitteilungen über von uns geschuldete Aktualisierungen verwendet und zu diesem Zweck durch uns nur insoweit verarbeitet, wie dies für die jeweilige Information erforderlich ist.
Zur Abwicklung Ihrer Bestellung arbeiten wir ferner mit dem / den nachstehenden Dienstleister(n) zusammen, die uns ganz oder teilweise bei der Durchführung geschlossener Verträge unterstützen. An diese Dienstleister werden nach Maßgabe der folgenden Informationen gewisse personenbezogene Daten übermittelt.
8.2 Chargebee
Für die Bestellabwicklung nutzen wir den folgenden Anbieter: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, Anschrift sowie gegebenenfalls weitere personenbezogene Daten werden gemäß Art. 6 Abs. 1 lit. b DSGVO zum Zwecke der Abwicklung der Online-Bestellung an den Anbieter weitergegeben. Die Weitergabe Ihrer Daten erfolgt hierbei nur, soweit dies für die Abwicklung der Bestellung tatsächlich erforderlich ist. Der Anbieter wird ferner für die Buchhaltung eingesetzt. So verarbeitet der Anbieter Eingangs- und Ausgangsrechnungen sowie ggf. auch die Bankbewegungen unseres Unternehmens, um Rechnungen automatisch zu erfassen, zu den Transaktionen zu matchen und hieraus in einem teilautomatisierten Prozess die Finanzbuchhaltung zu erstellen.
Sofern hierbei auch personenbezogene Daten verarbeitet werden, erfolgt die Verarbeitung gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an einer effizienten Organisation und Dokumentation unserer Geschäftsvorgänge.
Für die Übermittlung von Daten in die USA beruft sich der Anbieter auf Standardvertragsklauseln der Europäischen Kommission, welche die Einhaltung des europäischen Datenschutzniveaus sicherstellen sollen.
Diese Website benutzt Google AdSense, einen Webanzeigendienst Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). Google AdSense verwendet sog. Cookies, also Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Darüber hinaus verwendet Google AdSense zur Sammlung von Informationen auch sog. "Web-Beacons" (kleine unsichtbare Grafiken), durch deren Verwendung einfache Aktionen wie der Besucherverkehr auf der Website aufgezeichnet, gesammelt und ausgewertet werden können. Die durch das Cookie und/ oder Web-Beacon erzeugten Informationen (einschließlich Ihrer IP-Adresse) über Ihre Benutzung dieser Website werden in der Regel an einen Server von Google übertragen und dort gespeichert. Hierbei kann es auch zu einer Übermittlung an die Server der Google LLC. in den USA kommen.
Google benutzt die so erhaltenen Informationen, um eine Auswertung Ihres Nutzungsverhaltens im Hinblick auf die AdSense-Anzeigen durchzuführen. Die im Rahmen von Google AdSense von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Die von Google erhobenen Informationen werden unter Umständen an Dritte übertragen, sofern dies gesetzlich vorgeschrieben ist und/ oder soweit Dritte diese Daten im Auftrag von Google verarbeiten.
Alle oben beschriebenen Verarbeitungen, insbesondere Auslesen von Informationen auf dem verwendeten Endgerät über Cookies und/oder Web-Beacons, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Google AdSense während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Weitere Hinweise zu den Datenschutzbestimmungen von Google sind hier einsehbar: https://business.safety.google/intl/de/privacy/ und https://www.google.de/policies/privacy/
9.2 HubSpot
Diese Website nutzt für die Erbringung und Synchronisation diverser Leistungen des Kundenmanagements den software-basierten Marketingdienst des folgenden Anbieters: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Irland
Der Dienst ermöglicht die automatisierte Bearbeitung von Feed-Aktivitäten, die Steuerung von Werbung in eingesetzten Marketingkanälen und die Erfolgsanalyse von Marketingmaßnahmen ebenso wie ein zentrales E-Mail-Marketing und Kontaktmanagement.
Zur Erfüllung der diversen Funktionen werden Cookies verwendet, also kleine Textdateien, die lokal im Zwischenspeicher Ihres Webbrowsers auf Ihrem Endgerät gespeichert werden und eine Analyse Ihrer Benutzung der Website durch uns ermöglichen. Hierbei erfassen die Cookies bestimmte Informationen, wie z.B. die IP-Adresse, den Standort, den Zeitpunkt des Seitenaufrufs.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Weitere Rechtsgrundlagen für Datenverarbeitungen, die im Rahmen spezifischer Dienstfunktionen zur Anwendung kommen (wie z.B. die Notwendigkeit der ausdrücklichen Einwilligung gemäß Art.6 Abs. 1 lit. a DSGVO beim Versand von Newslettern), bleiben hiervon unberührt.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
10.1 Google Analytics 4
Diese Website benutzt Google Analytics 4, einen Webanalysedienst der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"), der eine Analyse Ihrer Benutzung unserer Website ermöglicht.
Standardmäßig werden beim Besuch der Website durch Google Analytics 4 Cookies gesetzt, die als kleine Textbausteine auf Ihrem Endgerät abgelegt werden und bestimmte Informationen erheben. Zum Umfang dieser Informationen gehört auch Ihre IP-Adresse, die allerdings von Google um die letzten Ziffern gekürzt wird, um eine direkte Personenbeziehbarkeit auszuschließen.
Die Informationen werden an Server von Google übertragen und dort weiterverarbeitet. Dabei sind auch Übermittlungen an Google LLC mit Sitz in den USA möglich.
Google nutzt die erhobenen Informationen in unserem Auftrag, um Ihre Nutzung der Website auszuwerten, Reports über die Websiteaktivitäten für uns zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte und gekürzte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt. Die im Rahmen der Nutzung von Google Analytics 4 erhobenen Daten werden für die Dauer von zwei Monaten gespeichert und anschließend gelöscht.
Alle vorstehend beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies auf dem verwendeten Endgerät, erfolgen nur, wenn Sie uns hierfür Ihre ausdrückliche Einwilligung gem. Art. 6 Abs. 1 lit. a DSGVO erteilt haben.
Ohne Ihre Einwilligung unterbleibt der Einsatz von Google Analytics 4 während Ihres Seitenbesuchs. Sie können Ihre erteilte Einwilligung mit Wirkung für die Zukunft jederzeit widerrufen. Um Ihr Widerrufsrecht auszuüben, deaktivieren Sie bitte diesen Dienst über das auf der Website bereitgestellte „Cookie-Consent-Tool“.
Wir haben mit Google einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Weitere rechtliche Hinweise zu Google Analytics 4 finden Sie unter https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de und unter https://policies.google.com/technologies/partner-sites
Demografische Merkmale
Google Analytics 4 nutzt die spezielle Funktion „demografische Merkmale“ und kann darüber Statistiken erstellen, die Aussagen über das Alter, Geschlecht und Interessen von Seitenbesuchern treffen. Dies geschieht durch die Analyse von Werbung und Informationen von Drittanbietern. Dadurch können Zielgruppen für Marketingaktivitäten identifiziert werden. Die gesammelten Daten können jedoch keiner bestimmten Person zugeordnet werden und werden nach einer Speicherung für die Dauer von zwei Monaten gelöscht.
Google Signals
Als Erweiterung zu Google Analytics 4 kann auf dieser Website Google Signals verwendet werden, um geräteübergreifende Berichte erstellen zu lassen. Wenn Sie personalisierte Anzeigen aktiviert haben und Ihre Geräte mit Ihrem Google-Konto verknüpft haben, kann Google vorbehaltlich Ihrer Einwilligung zur Nutzung von Google Analytics gem. Art. 6 Abs. 1 lit. a DSGVO Ihr Nutzungsverhalten geräteübergreifend analysieren und Datenbankmodelle, unter anderem zu geräteübergreifenden Conversions, erstellen. Wir erhalten keine personenbezogenen Daten von Google, sondern nur Statistiken. Wenn Sie die geräteübergreifende Analyse stoppen möchten, können Sie die Funktion "Personalisierte Werbung" in den Einstellungen Ihres Google-Kontos deaktivieren. Folgen Sie dazu den Anweisungen auf dieser Seite: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de&visit_id=638757255846921148-1673817553&rd=1 Weitere Informationen zu Google Signals finden Sie unter folgendem Link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
Als Erweiterung zu Google Analytics 4 kann auf dieser Website die Funktion "UserIDs" verwendet werden. Wenn Sie in die Nutzung von Google Analytics 4 gem. Art. 6 Abs. 1 lit. a DSGVO eingewilligt, ein Konto auf dieser Website eingerichtet haben und sich auf verschiedenen Geräten mit diesem Konto anmelden, können Ihre Aktivitäten, darunter auch Conversions, geräteübergreifend analysiert werden.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
10.2 Google Tag Manager
Diese Website nutzt den „Google Tag Manager“, einen Dienst des folgenden Anbieters: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (nachfolgend: „Google“).
Der Google Tag Manager bietet eine technische Grundlage dafür, diverse Webanwendungen, darunter auch Tracking- und Analysedienste, zu bündeln und über eine einheitliche Benutzeroberfläche kalibrieren, steuern und an Bedingungen knüpfen zu können. Der Google Tag Manager selbst speichert keine Informationen auf Nutzerendgeräten oder liest diese aus. Auch nimmt der Dienst keine eigenständigen Datenanalysen vor. Allerdings wird durch den Google Tag Manager bei Seitenaufruf Ihre IP-Adresse an Google übertragen und dort gegebenenfalls gespeichert. Auch eine Übermittlung an Server von Google LLC. In den USA ist möglich.
Diese Verarbeitung wird nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Google Tag Manager während Ihres Seitenbesuchs. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Weitere rechtliche Hinweise zu Google Tag Manager finden Sie unter https://business.safety.google/intl/de/privacy/ und https://policies.google.com/privacy?hl=de&gl=de
10.3 Microsoft Clarity
Diese Website nutzt den Webanalysedienst des folgenden Anbieters: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
Mithilfe von Cookies und/oder vergleichbaren Technologien (Tracking-Pixel, Web-Beacons, Algorithmen zum Auslesen von Endgeräte- und Browserinformationen) erhebt und speichert der Dienst pseudonymisierte Besucherdaten, darunter Informationen des verwendeten Endgeräts wie die IP-Adresse und Browserinformationen, um sie für statistische Analysen des Nutzungsverhaltens auf unserer Website auszuwerten und pseudonymisierte Nutzungsprofile zu erstellen. Unter anderem ist so die Auswertung von Bewegungsmustern (sog. Heatmaps) möglich, welche die Dauer von Seitenbesuchen sowie Interaktionen mit Seiteninhalten (z. B. Texteingaben, Scrollen, Klicks und Mouse-Overs) aufzeigen. Die Pseudonymisierung schließt eine direkte Personenbeziehbarkeit grundsätzlich aus. Eine Zusammenführung mit auf andere Weise erhobenen Klardaten zu Ihrer Person findet nicht statt.
Alle oben beschriebenen Verarbeitungen, insbesondere das Auslesen oder Speichern von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
10.4 SalesViewer
Diese Website nutzt den Webanalysedienst des folgenden Anbieters: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Deutschland
Mithilfe von Cookies und/oder vergleichbaren Technologien (Tracking-Pixel, Web-Beacons, Algorithmen zum Auslesen von Endgeräte- und Browserinformationen) erhebt und speichert der Dienst pseudonymisierte Besucherdaten, darunter Informationen des verwendeten Endgeräts wie die IP-Adresse und Browserinformationen, um sie für statistische Analysen des Nutzungsverhaltens auf unserer Website auszuwerten und pseudonymisierte Nutzungsprofile zu erstellen. Unter anderem ist so die Auswertung von Bewegungsmustern (sog. Heatmaps) möglich, welche die Dauer von Seitenbesuchen sowie Interaktionen mit Seiteninhalten (z. B. Texteingaben, Scrollen, Klicks und Mouse-Overs) aufzeigen. Die Pseudonymisierung schließt eine direkte Personenbeziehbarkeit grundsätzlich aus. Eine Zusammenführung mit auf andere Weise erhobenen Klardaten zu Ihrer Person findet nicht statt.
Alle oben beschriebenen Verarbeitungen, insbesondere das Auslesen oder Speichern von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Wir haben mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Diese Webseite nutzt Retargeting-Technologie des folgenden Anbieters: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
Zu diesem Zweck setzt Google ein Cookie im Browser Ihres Endgeräts, welches automatisch mittels einer pseudonymen Cookie-ID und auf Grundlage der von Ihnen besuchten Seiten eine interessensbasierte Werbung ermöglicht. Eine darüberhinausgehende Datenverarbeitung findet nur statt, sofern Sie gegenüber Google zugestimmt haben, dass Ihr Internet-- und App-Browserverlauf von Google mit ihrem Google-Konto verknüpft wird und Informationen aus ihrem Google-Konto zum Personalisieren von Anzeigen verwendet werden, die sie im Web betrachten. Sind sie in diesem Fall während des Seitenbesuchs unserer Webseite bei Google eingeloggt, verwendet Google Ihre Daten zusammen mit Google Analytics-Daten, um Zielgruppenlisten für geräteübergreifendes Remarketing zu erstellen und zu definieren. Dazu werden Ihre personenbezogenen Daten von Google vorübergehend mit Google Analytics-Daten verknüpft, um Zielgruppen zu bilden. Im Rahmen der Nutzung von Google Ads Remarketing kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Details zu den durch Google angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Weitere Informationen zu den Datenschutzbestimmungen von Google finden sich hier: https://business.safety.google/intl/de/privacy/ und https://www.google.de/policies/privacy/
Diese Webseite nutzt Retargeting-Technologie des folgenden Anbieters: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland
Diese ermöglicht es, Besucher unserer Internetseiten gezielt mit personalisierter, interessenbezogener Werbung anzusprechen, die sich bereits für unseren Shop und unsere Produkte interessiert haben. Die Einblendung der Werbemittel erfolgt dabei auf Basis einer Cookie-basierten Analyse des früheren und aktuellen Nutzungsverhaltens, wobei aber keine personenbezogenen Daten gespeichert werden. In den Fällen der Retargeting-Technologie wird ein Cookie auf Ihrem Computer oder mobilen Endgerät gespeichert, um pseudonymisierte Daten über Ihre Interessen zu erfassen und so die Werbung individuell auf die gespeicherten Informationen anzupassen. Diese Cookies sind kleine Textdateien, die auf Ihrem Computer oder mobilen Endgerät gespeichert werden. Ihnen wird so Werbung angezeigt, die mit hoher Wahrscheinlichkeit Ihren Produkt- und Informationsinteressen entspricht.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Diese Webseite nutzt Retargeting-Technologie des folgenden Anbieters: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Diese ermöglicht es, Besucher unserer Internetseiten gezielt mit personalisierter, interessenbezogener Werbung anzusprechen, die sich bereits für unseren Shop und unsere Produkte interessiert haben. Die Einblendung der Werbemittel erfolgt dabei auf Basis einer Cookie-basierten Analyse des früheren und aktuellen Nutzungsverhaltens, wobei aber keine personenbezogenen Daten gespeichert werden. In den Fällen der Retargeting-Technologie wird ein Cookie auf Ihrem Computer oder mobilen Endgerät gespeichert, um pseudonymisierte Daten über Ihre Interessen zu erfassen und so die Werbung individuell auf die gespeicherten Informationen anzupassen. Diese Cookies sind kleine Textdateien, die auf Ihrem Computer oder mobilen Endgerät gespeichert werden. Ihnen wird so Werbung angezeigt, die mit hoher Wahrscheinlichkeit Ihren Produkt- und Informationsinteressen entspricht.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
11.4 releva.nz
Diese Webseite nutzt Retargeting-Technologie des folgenden Anbieters: releva GmbH, Feilnerstr. 10, 10969 Berlin, Deutschland
Diese ermöglicht es, Besucher unserer Internetseiten gezielt mit personalisierter, interessenbezogener Werbung anzusprechen, die sich bereits für unseren Shop und unsere Produkte interessiert haben. Die Einblendung der Werbemittel erfolgt dabei auf Basis einer Cookie-basierten Analyse des früheren und aktuellen Nutzungsverhaltens, wobei aber keine personenbezogenen Daten gespeichert werden. In den Fällen der Retargeting-Technologie wird ein Cookie auf Ihrem Computer oder mobilen Endgerät gespeichert, um pseudonymisierte Daten über Ihre Interessen zu erfassen und so die Werbung individuell auf die gespeicherten Informationen anzupassen. Diese Cookies sind kleine Textdateien, die auf Ihrem Computer oder mobilen Endgerät gespeichert werden. Ihnen wird so Werbung angezeigt, die mit hoher Wahrscheinlichkeit Ihren Produkt- und Informationsinteressen entspricht.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Diese Website nutzt das Online-Werbeprogramm "Google Ads" und im Rahmen von Google Ads das Conversion-Tracking der Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland („Google“). Wir nutzen das Angebot von Google Ads, um mit Hilfe von Werbemitteln (sogenannten Google Adwords) auf externen Webseiten auf unsere attraktiven Angebote aufmerksam zu machen. Wir können in Bezug zu den Daten der Werbekampagnen ermitteln, wie erfolgreich die einzelnen Werbemaßnahmen sind. Wir verfolgen damit das Anliegen, Ihnen Werbung anzuzeigen, die für Sie von Interesse ist, unsere Website für Sie interessanter zu gestalten und eine faire Berechnung der anfallenden Werbekosten zu erreichen.
Das Cookie für Conversion-Tracking wird gesetzt, wenn ein Nutzer auf eine von Google geschaltete Ads-Anzeige klickt. Bei Cookies handelt es sich um kleine Textdateien, die auf Ihrem Endgerät abgelegt werden. Diese Cookies verlieren in der Regel nach 30 Tagen ihre Gültigkeit und dienen nicht der persönlichen Identifizierung. Besucht der Nutzer bestimmte Seiten dieser Website und ist das Cookie noch nicht abgelaufen, können Google und wir erkennen, dass der Nutzer auf die Anzeige geklickt hat und zu dieser Seite weitergeleitet wurde. Jeder Google Ads-Kunde erhält ein anderes Cookie. Cookies können somit nicht über die Websites von Google Ads-Kunden nachverfolgt werden. Die mithilfe des Conversion-Cookies eingeholten Informationen dienen dazu, Conversion-Statistiken für Google Ads-Kunden zu erstellen, die sich für Conversion-Tracking entschieden haben. Die Kunden erfahren die Gesamtanzahl der Nutzer, die auf ihre Anzeige geklickt haben und zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Sie erhalten jedoch keine Informationen, mit denen sich Nutzer persönlich identifizieren lassen. Im Rahmen der Nutzung von Google Ads kann es auch zu einer Übermittlung von personenbezogenen Daten an die Server der Google LLC. in den USA kommen.
Details zu den durch Google Ads Conversion Tracking angestoßenen Verarbeitungen und zum Umgang Googles mit Daten von Websites finden Sie hier: https://policies.google.com/technologies/partner-sites
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“ deaktivieren.
Sie können dem Setzen von Cookies durch Google Ads Conversion-Tracking darüber hinaus dauerhaft widersprechen, indem Sie das unter folgendem Link verfügbare Browser-Plug-in von Google herunterladen und installieren:
https://www.google.com/settings/ads/plugin?hl=de
Bitte beachten Sie, dass bestimmte Funktionen dieser Website möglicherweise nicht oder nur eingeschränkt genutzt werden können, wenn Sie die Verwendung von Cookies deaktiviert haben.
Googles Datenschutzbestimmungen sind hier einsehbar: https://business.safety.google/intl/de/privacy/ und https://www.google.de/policies/privacy/
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
11.6 Microsoft Advertising Universal Event Tracking
Diese Webseite nutzt Conversion-Tracking-Technologie des folgenden Anbieters: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
Für den Einsatz des Universal Event Trackings ist auf jeder Seite unserer Website ein Tag hinterlegt, der mit dem von Microsoft gesetzten Conversion-Cookie interagiert. Diese Interaktion macht das Nutzerverhalten auf unserer Website nachvollziehbar und sendet die so erfassten Informationen an Microsoft. Dies hat den Zweck, dass bestimmte vordefinierte Ziele wie z.B. Käufe oder Leads statistisch erfasst und ausgewertet werden können, um die Ausrichtung und den Inhalt unserer Angebote interessengerechter zu gestalten. Die Tags dienen zu keiner Zeit der persönlichen Identifizierung von Nutzern.
Alle oben beschriebenen Verarbeitungen, insbesondere das Setzen von Cookies für das Auslesen von Informationen auf dem verwendeten Endgerät, werden nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Ohne diese Einwilligungserteilung unterbleibt der Einsatz von Retargeting-Technologie während Ihres Seitenbesuchs.
Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen. Um Ihren Widerruf auszuüben, deaktivieren Sie diesen Dienst bitte in dem auf der Webseite bereitgestellten „Cookie-Consent-Tool“.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Diese Seite nutzt zur einheitlichen Darstellung von Schriftarten sogenannte Web Fonts des folgenden Anbieters: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
Beim Aufruf einer Seite lädt Ihr Browser die benötigten Web Fonts in ihren Browser-Cache, um Texte und Schriftarten korrekt anzuzeigen und stellt eine direkte Verbindung zu den Servern des Anbieters her. Hierbei werden bestimmte Browserinformationen, einschließlich Ihrer IP-Adresse, an den Anbieter übermittelt.
Daten können zudem übermittelt werden an: Google LLC, USA
Die Verarbeitung von personenbezogenen Daten im Zuge der Verbindungsaufnahme mit dem Anbieter der Schriftarten wird nur dann vollzogen, wenn Sie uns gemäß Art. 6 Abs. 1 lit. a DSGVO dazu Ihre ausdrückliche Einwilligung erteilt haben. Sie können Ihre erteilte Einwilligung jederzeit mit Wirkung für die Zukunft widerrufen, indem Sie diesen Dienst über das auf der Webseite bereitgestellte „Cookie-Consent-Tool“ deaktivieren. Falls Ihr Browser keine Web Fonts unterstützt, wird eine Standardschrift von Ihrem Computer genutzt.
Für Datenübermittlungen in die USA hat sich der Anbieter dem EU-US-Datenschutzrahmen (EU-US Data Privacy Framework) angeschlossen, das auf Basis eines Angemessenheitsbeschlusses der Europäischen Kommission die Einhaltung des europäischen Datenschutzniveaus sicherstellt.
Weitere Hinweise zu den Datenschutzbestimmungen von Google finden sich hier: https://business.safety.google/intl/de/privacy/
Cookie-Consent-Tool
Diese Website nutzt zur Einholung wirksamer Nutzereinwilligungen für einwilligungspflichtige Cookies und cookie-basierte Anwendungen ein sog. „Cookie-Consent-Tool“. Das „Cookie-Consent-Tool“ wird Nutzern bei Seitenaufruf in Form einer interaktiven Benutzeroberfläche angezeigt, auf welcher sich per Häkchensetzung Einwilligungen für bestimmte Cookies und/oder cookie-basierte Anwendungen erteilen lassen. Hierbei werden durch den Einsatz des Tools alle einwilligungspflichtigen Cookies/Dienste nur dann geladen, wenn der jeweilige Nutzer entsprechende Einwilligungen per Häkchensetzung erteilt. So wird sichergestellt, dass nur im Falle einer erteilten Einwilligung derartige Cookies auf dem jeweiligen Endgerät des Nutzers gesetzt werden.
Das Tool setzt technisch notwendige Cookies, um Ihre Cookie-Präferenzen zu speichern. Personenbezogene Nutzerdaten werden hierbei grundsätzlich nicht verarbeitet.
Kommt es im Einzelfall zum Zwecke der Speicherung, Zuordnung oder Protokollierung von Cookie-Einstellungen doch zur Verarbeitung personenbezogener Daten (wie etwa der IP-Adresse), erfolgt diese gemäß Art. 6 Abs. 1 lit. f DSGVO auf Basis unseres berechtigten Interesses an einem rechtskonformen, nutzerspezifischen und nutzerfreundlichen Einwilligungsmanagement für Cookies und mithin an einer rechtskonformen Ausgestaltung unseres Internetauftritts.
Weitere Rechtsgrundlage für die Verarbeitung ist ferner Art. 6 Abs. 1 lit. c DSGVO. Wir unterliegen als Verantwortliche der rechtlichen Verpflichtung, den Einsatz technisch nicht notwendiger Cookies von der jeweiligen Nutzereinwilligung abhängig zu machen.
Soweit erforderlich, haben wir mit dem Anbieter einen Auftragsverarbeitungsvertrag geschlossen, der den Schutz der Daten unserer Seitenbesucher sicherstellt und eine unberechtigte Weitergabe an Dritte untersagt.
Weitere Informationen zum Betreiber und den Einstellungsmöglichkeiten des Cookie-Consent-Tools finden Sie direkt in der entsprechenden Benutzeroberfläche auf unserer Website.
14.1 Das geltende Datenschutzrecht gewährt Ihnen gegenüber dem Verantwortlichen hinsichtlich der Verarbeitung Ihrer personenbezogenen Daten die nachstehenden Betroffenenrechte (Auskunfts- und Interventionsrechte), wobei für die jeweiligen Ausübungsvoraussetzungen auf die angeführte Rechtsgrundlage verwiesen wird:
14.2 WIDERSPRUCHSRECHTWENN WIR IM RAHMEN EINER INTERESSENABWÄGUNG IHRE PERSONENBEZOGENEN DATEN AUFGRUND UNSERES ÜBERWIEGENDEN BERECHTIGTEN INTERESSES VERARBEITEN, HABEN SIE DAS JEDERZEITIGE RECHT, AUS GRÜNDEN, DIE SICH AUS IHRER BESONDEREN SITUATION ERGEBEN, GEGEN DIESE VERARBEITUNG WIDERSPRUCH MIT WIRKUNG FÜR DIE ZUKUNFT EINZULEGEN.MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN. EINE WEITERVERARBEITUNG BLEIBT ABER VORBEHALTEN, WENN WIR ZWINGENDE SCHUTZWÜRDIGE GRÜNDE FÜR DIE VERARBEITUNG NACHWEISEN KÖNNEN, DIE IHRE INTERESSEN, GRUNDRECHTE UND GRUNDFREIHEITEN ÜBERWIEGEN, ODER WENN DIE VERARBEITUNG DER GELTENDMACHUNG, AUSÜBUNG ODER VERTEIDIGUNG VON RECHTSANSPRÜCHEN DIENT.WERDEN IHRE PERSONENBEZOGENEN DATEN VON UNS VERARBEITET, UM DIREKTWERBUNG ZU BETREIBEN, HABEN SIE DAS RECHT, JEDERZEIT WIDERSPRUCH GEGEN DIE VERARBEITUNG SIE BETREFFENDER PERSONENBEZOGENER DATEN ZUM ZWECKE DERARTIGER WERBUNG EINZULEGEN. SIE KÖNNEN DEN WIDERSPRUCH WIE OBEN BESCHRIEBEN AUSÜBEN.MACHEN SIE VON IHREM WIDERSPRUCHSRECHT GEBRAUCH, BEENDEN WIR DIE VERARBEITUNG DER BETROFFENEN DATEN ZU DIREKTWERBEZWECKEN.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.
1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) point f GDPR. We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of making appointments, first and last names as well as email addresses (and, if applicable, telephone numbers, if an appointment by telephone is requested) are collected in accordance with Art. 6 (1) point b GDPR and transmitted to the provider in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in effective customer management and efficient appointment organization.
After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 Hubspot
We use the email ticketing system of the following provider to process customer enquiries: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of requests, personal data is collected and transmitted to the provider, stored and read in accordance with the extent of its provision, but in any case including the last name, first name and e-mail address.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) point f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.
In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.
7.1 Registration for our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 HubSpot
Our e-mail newsletter is sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f DSGVO to this provider so that the newsletter can be sent on our behalf.
Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we are obliged to provide and will only be processed by us to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
We use the following provider for order processing: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) point b GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically capture invoices, match them to the transactions and create the financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All the processing described above, in particular reading information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures, as well as centralized e-mail marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website, are used to fulfill the various functions. In doing so, the cookies collect certain information, such as the IP address, the location, and the time of the page view.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.
This does not affect other legal bases for data processing that are applied in the context of specific service functions (such as the requirement for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters).
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic data
Google Analytics 4 uses the special function “demographic characteristics” and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de&visit_id=638757255845929047-415965599&rd=1. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user terminals or read it out. Nor does the service perform any independent data analysis. However, when you visit a page, the Google Tag Manager transmits your IP address to Google, where it may be stored. It is also possible that it will be transmitted to Google LLC servers in the United States.
This processing will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Tag Manager will not be used when you visit our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All of the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalized, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.4 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that most likely matches your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used when you visit our site.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
To use Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes the user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.
Another legal basis for the processing is also Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, fundamental rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.
1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) point f GDPR. We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of making appointments, first and last names as well as email addresses (and, if applicable, telephone numbers, if an appointment by telephone is requested) are collected in accordance with Art. 6 (1) point b GDPR and transmitted to the provider in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in effective customer management and efficient appointment organization.
After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 Hubspot
We use the email ticketing system of the following provider to process customer enquiries: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of requests, personal data is collected and transmitted to the provider, stored and read in accordance with the extent of its provision, but in any case including the last name, first name and e-mail address.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) point f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.
In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.
7.1 Registration for our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 HubSpot
Our e-mail newsletter is sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f DSGVO to this provider so that the newsletter can be sent on our behalf.
Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we are obliged to provide and will only be processed by us to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
We use the following provider for order processing: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) point b GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically capture invoices, match them to the transactions and create the financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All the processing described above, in particular reading information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures, as well as centralized e-mail marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website, are used to fulfill the various functions. In doing so, the cookies collect certain information, such as the IP address, the location, and the time of the page view.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.
This does not affect other legal bases for data processing that are applied in the context of specific service functions (such as the requirement for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters).
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic data
Google Analytics 4 uses the special function “demographic characteristics” and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de&visit_id=638757255845929047-415965599&rd=1. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user terminals or read it out. Nor does the service perform any independent data analysis. However, when you visit a page, the Google Tag Manager transmits your IP address to Google, where it may be stored. It is also possible that it will be transmitted to Google LLC servers in the United States.
This processing will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Tag Manager will not be used when you visit our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All of the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalized, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.4 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that most likely matches your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used when you visit our site.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
To use Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes the user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.
Another legal basis for the processing is also Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, fundamental rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.
1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) point f GDPR. We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of making appointments, first and last names as well as email addresses (and, if applicable, telephone numbers, if an appointment by telephone is requested) are collected in accordance with Art. 6 (1) point b GDPR and transmitted to the provider in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in effective customer management and efficient appointment organization.
After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 Hubspot
We use the email ticketing system of the following provider to process customer enquiries: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of requests, personal data is collected and transmitted to the provider, stored and read in accordance with the extent of its provision, but in any case including the last name, first name and e-mail address.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) point f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.
In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.
7.1 Registration for our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 HubSpot
Our e-mail newsletter is sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f DSGVO to this provider so that the newsletter can be sent on our behalf.
Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we are obliged to provide and will only be processed by us to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
We use the following provider for order processing: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) point b GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically capture invoices, match them to the transactions and create the financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All the processing described above, in particular reading information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures, as well as centralized e-mail marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website, are used to fulfill the various functions. In doing so, the cookies collect certain information, such as the IP address, the location, and the time of the page view.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.
This does not affect other legal bases for data processing that are applied in the context of specific service functions (such as the requirement for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters).
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic data
Google Analytics 4 uses the special function “demographic characteristics” and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de&visit_id=638757255845929047-415965599&rd=1. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user terminals or read it out. Nor does the service perform any independent data analysis. However, when you visit a page, the Google Tag Manager transmits your IP address to Google, where it may be stored. It is also possible that it will be transmitted to Google LLC servers in the United States.
This processing will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Tag Manager will not be used when you visit our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All of the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalized, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.4 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that most likely matches your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used when you visit our site.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
To use Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes the user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.
Another legal basis for the processing is also Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, fundamental rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.
1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is SmartZebra GmbH, Siemens-Halske-Ring 2, 03046 Cottbus, Deutschland, Tel.: +49355 86688153, E-Mail: info@smart-zebra.de. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) point f GDPR. We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files placed on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), some of these cookies remain on your device for a longer period of time and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the cookie settings of your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can adjust the settings on your browser so that you are informed when cookies are set and can decide whether to accept them on a case-by-case basis, or to exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Hubspot
We use the services of the following provider to provide an online appointment booking function: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of making appointments, first and last names as well as email addresses (and, if applicable, telephone numbers, if an appointment by telephone is requested) are collected in accordance with Art. 6 (1) point b GDPR and transmitted to the provider in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in effective customer management and efficient appointment organization.
After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 Hubspot
We use the email ticketing system of the following provider to process customer enquiries: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
If you send contact requests by email via our website, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of the processing of your request via the individually assigned ticket number.
For the organization and processing of requests, personal data is collected and transmitted to the provider, stored and read in accordance with the extent of its provision, but in any case including the last name, first name and e-mail address.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) point f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.3 When you contact us (e.g. using the contact form or by email), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.
In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.
7.1 Registration for our email newsletter
If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.
7.2 HubSpot
Our e-mail newsletter is sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your data provided during newsletter registration in accordance with Art. 6 para. 1 lit. f DSGVO to this provider so that the newsletter can be sent on our behalf.
Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.
8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we are obliged to provide and will only be processed by us to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 Chargebee
We use the following provider for order processing: CHARGEBEE Inc., 909 Rose Avenue, Suite 610, North Bethesda, MD 20852, USA
Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) point b GDPR for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically capture invoices, match them to the transactions and create the financial accounting from this in a partially automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
9.1 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland (“Google”). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transferred to a Google server and stored there. In this context, data may also be transmitted to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All the processing described above, in particular reading information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures, as well as centralized e-mail marketing and contact management.
Cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website, are used to fulfill the various functions. In doing so, the cookies collect certain information, such as the IP address, the location, and the time of the page view.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.
This does not affect other legal bases for data processing that are applied in the context of specific service functions (such as the requirement for express consent in accordance with Art. 6 (1) (a) GDPR when sending newsletters).
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.
The information is transferred to Google servers and processed there. In this context, transfers to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics is not merged with other data from Google. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.
All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites.
Demographic data
Google Analytics 4 uses the special function “demographic characteristics” and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de&visit_id=638757255845929047-415965599&rd=1. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
This website uses “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on user terminals or read it out. Nor does the service perform any independent data analysis. However, when you visit a page, the Google Tag Manager transmits your IP address to Google, where it may be stored. It is also possible that it will be transmitted to Google LLC servers in the United States.
This processing will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, Google Tag Manager will not be used when you visit our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
This website uses the web analysis service of the following provider: SalesViewer® GmbH, Huestr. 30, 44787 Bochum, Germany
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization basically precludes any direct personal reference. A merge with other collected clear data about you does not take place.
All of the processing described above, in particular the reading or saving of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
11.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.3 Microsoft Advertising
This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA
This enables visitors to our website who have already shown an interest in our shop and our products to be targeted with personalized, interest-based advertising. The display of the advertising material is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus to customize the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you are shown advertising that most likely matches your product and information interests.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.4 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website who have already shown an interest in our shop and our products with personalized, interest-based advertising. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means that you are shown advertising that most likely matches your product and information interests.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used when you visit our site.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
11.5 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
Please note that certain features of this website may not be available or may be limited if you have disabled cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.6 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
To use Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes the user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the orientation and content of our offers more relevant to your interests. The tags are never used to personally identify users.
All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's data protection provisions can be found here: https://business.safety.google/intl/de/privacy/
Cookie consent tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.
Another legal basis for the processing is also Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.
14.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:
14.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO FILE AN OBJECTION TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, fundamental rights and freedoms, or if the processing is for the purpose of enforcing, pursuing or defending legal claims.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.
If there are legal retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or there is no longer any legitimate interest on our part in further storage.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.
Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
